PO Box 3043
Murrumbateman, NSW 2582, Australia
The Australian Trade and Investment Commission, better known as Austrade, leads the Australian Government’s work helping Australian businesses to start or expand their exporting business.
Austrade helps Australia’s exporting businesses by offering in-market and in-language advice and support, and by connecting businesses with key commercial and government contacts. They do this through both their digital services and their extensive international network of offices and trade advisers. On the home front, Austrade partners with state and territory governments to deliver the TradeStart program through a network of trade advisers in rural and regional areas. In addition to these services, Austrade administers the Export Market Development Grants (EMDG) scheme that helps businesses with international marketing and training costs.
Digital Services
Austrade’s digital services, found at export.business.gov.au, provide a wealth of information on export markets and opportunities, trade regulations and potential barriers, as well as a number of guides on how to:
- assess your readiness to export
- develop an export plan
- choose export markets
- assess the relative competitive strengths of your products or services
- identify channels for getting your product or service to market and
- find out about rules, regulations, tariffs and trade agreements for your product or export market.
The Market Search Tool helps businesses search for opportunities around the globe that are specific to their sector. Whether you want to export dried apples, ball bearings or architectural services—the tool will provide a list of prospective markets for you, along with other sources of information about where to go for help. It's a treasure trove!
You can find a demo of how the Market Search Tool (Trade Information Service) works here.
Tailored Services
Austrade’s Tailored Services are provided by Trade Advisers deployed throughout Austrade’s international network of offices. Trade Advisers develop deep expertise in local business and regulatory culture and practices which they use to advise Australian businesses and connect them to key commercial and government contacts. In countries where government endorsement is an important part of doing business, Austrade can often help open doors and, sometimes, resolve red-tape issues. In addition to tailored services, Austrade offices run events and support attendance at trade shows that promote a particular sector and or group of Aussie exporters.
To access this service, you need to get in touch with Austrade, in the first instance, through their website or by getting in touch with an Austrade office in country.
TradeStart
If you are new to exporting, the TradeStart program is another good place to start! It partners export businesses with advisers in all states and territories. TradeStart advisers have access to Austrade information and services as well as any additional export information and services provided by their particular state or territory government. In general, TradeStart advisers will help businesses with exporting business plans, identifying potential markets and international customers, export regulations in Australia and destination markets, and relevant financial products. This information will be tailored to the specific product or service produced by the business. Advisers will also act as a bridge for businesses to access Austrade’s core services. This includes access to Austrade’s offshore offices, which can provide in-market advice and introductions to customers, as well as Austrade’s trade missions and marketing events.
Export Market Development Grants Scheme (EMDG)
The EMDG is incredibly well known by a lot of exporters because it provides grants that help manage the expenses of international marketing and associated training. The program has evolved over the years with the most recent update happening in 2020-21 when it shifted from being a reimbursement scheme to a forward-looking grants scheme. The difference between the old and new programs, in a nutshell, is while businesses used to spend money marketing their program internationally and then apply for an EMDG reimbursement for eligible expenses, the new program requires businesses to do a forward marketing plan and apply for a grant to help with the expenses they expect to incur. As with any grant program, getting the details right is important. Austrade provide a wealth of information on their website that explains the program in full. It’s not hard to apply – just important to check the details.
Even jobs you’d think are 100 percent Australian rely on our international trade and investment. Our health care professionals rely on a lot of technology, treatment methods and drugs imported from overseas. Our teachers use computers and classroom materials often sourced from other countries and teaching methods developed in classrooms around the world. Our police drive patrol cars built overseas.
Australia’s international trade and investment relationships also give us access to an array of ideas and information that we generally take for granted. Books, movies, music, computer programs, medical procedures, industrial designs– Australians contribute to, and take from, the huge global market for these ideas. Australia’s trade in intellectual property has a major impact on our way of life.
There can be negative consequences from our reliance on international trade and investment. When our trade partners unfairly block our exports, Australian businesses can lose sales and suffer financially. Equally, were the Australian Government to unfairly block or restrict imports or exports, our relationships with international partners can suffer. Using trade as a weapon can hurt businesses and erode trust between countries. The environmental impact of international trade has also attracted a lot of attention as a possible negative consequence of Australia’s reliance on international trade and investment.
Despite these potential negative consequences, the lives of the vast majority of Australians are sustained and directed in some way by the goods, services, ideas and money that flow between Australia and other countries. It’s easy to ignore this impact when trade and investment flow. And for much of our history before and after the arrival of Europeans, Australia’s trade and investment has continued to flow though buffeted by geopolitics, changes in technology and consumer trends, and times when people wanted to close themselves off from the world and turn inward.
At ACITI, we believe international trade and investment make an important contribution to the Australian way of life. We believe it’s important that Australians have access to information on our trade and investment practice, profile, policy and research so you can better understand how international trade and investment impacts on you.
Find more information here ...
