The unit introduces the content and outcomes for the whole course. This unit also discussed the role of a government investment facilitator in the context of broad and specific economic and policy objectives and parameters.

What is the ‘value proposition’ of a business/project; How to identify the value proposition of an investment project; Techniques for marketing the value proposition to potential investors.

Using CRMs to track contacts, projects, and leads.

The investor project pyramid; Aligning government policy priorities with project identification; Project assessment criteria; Project assessment;Working with project proponents; Due diligence.

Identifying target investor markets. Sources of information on investors.Understanding investor objectives; Understanding investor requirements;Understanding cultural context; Working with potential investors; Due diligence.

Cold outreach techniques; lead generation; Networks and networking;Relationship building and consolidation.

Importance of identifying, understanding and communicating the relevant regulatory, cultural, environmental and commercial factors likely to impact on the investment; Australian and state and territory foreign investor regulatory requirements including Foreign Investment Review Board requirements; Australian and state and territory environmental requirements; Native Title considerations: Financial regulations; Workplace regulations; Cultural considerations.

Clarifying mission purpose; Mission value and impact; Mission design; Mission planning: Mission implementation and troubleshooting; Measuring outcomes.

Clarifying visit purpose; Visit value and impact; Visit design; Visit planning;Visit implementation and troubleshooting; Measuring outcomes.

Overview of course content and key messages